Founder
The Story Behind VITARE
Yaseen ElHaty — Egyptian American, lifelong football player, youth coach, based in California.
VITARE was founded by Yaseen ElHaty, an Egyptian American lifelong football player and youth coach based in California.
Growing up between cultures, sport became a language that did not require translation. Football created belonging, confidence, discipline, and purpose long before it created results. That experience shaped a simple conviction: the most important parts of an athlete's life rarely appear on a scoreboard.
Coaching young athletes made it clearer still. The lessons that changed players were never statistics — they were stories. Stories about setbacks, sacrifice, identity, and what happens when the game ends.
VITARE exists to preserve those stories, at a global scale, with the respect they deserve.
What He Believes
- Sport builds character, belonging, and confidence
- Athletes deserve to be understood beyond performance
- Legacy is more meaningful than statistics
- Storytelling can inspire the next generation
“Sport helped shape my story. VITARE exists to help athletes preserve theirs.”